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This type of news seems to be occurring a lot recently. From Ted King, to Pete Stetina, to TJ Eisenhart, and now Ian Boswell. The former Tour de France rider, and 11 year road pro, has announced that he will step away from the European road race circuit to race a full 2020 season of gravel events as a one man team sponsored by Wahoo (the indoor training company). Boswell had an offer from Rally Cycling to continue on the road, but opted for a new adventure. Good for him.
Boswell will not only be a racer, but also work as a "brand athlete liaison" to get the gravel word out to the masses. It appears to be a similar model to the one adopted by Ted King & TJ Eisenhart. Although Ted King likes to win races, while TJ just likes to spread love. It remains to be seen how Boswell will race these gravel events.
Boswell has cited the suffocating regimen of world tour racing (i.e. endless travel, sleepless nights, incessant training, monastic living, and calorie deficit disorders) as one reason he is moving on. He wants the new, thrilling, creative expression of gravel. Not road. The Gravelution is what he wants. We wish him well.